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Rivers Casino & Resort 2017

KGM slot bases and gaming signage make a splash at Rivers Casino & Resort Schenectady

Rivers Casino and Resort Schenectady is one of New York State’s first commercial casinos. Within two hours of its highly-anticipated opening, nearly 3,500 people had streamed onto the 50,000 square foot gaming floor. Those eager visitors were welcomed by a sophisticated casino venue featuring both custom slot bases and gaming signage from KGM.

“We were able to use our multi-product capabilities to supply both slot bases and gaming signage for the Rivers Casino grand opening,” said Jack MacNamara, Vice President of Marketing at KGM. “This provided Rush Street Gaming, operator for Rivers Casino, with numerous advantages.”

According to MacNamara, those advantages began with the ease of a streamlined, one-stop purchase process. Multi-product discounts enabled Rush Street to realize significant cost savings and keep the project well under budget. As both a designer and manufacturer, KGM’s ability to create synergy in the architecture and overall appearance of both products added yet another level of value.

Signs for the times

KGM worked closely with the project’s interior designers to ensure the signage package integrated smoothly with other architectural elements of the gaming floor. The signage was created on a smaller scale to allow for improved sightlines, while delivering relevant messages through digital content.

KGM’s choice of textured acrylics and resins illuminated from within serve to create a soft and inviting glow. Hand-painted finishes complement the warm wood tones featured throughout the property. LCD end cap signage incorporates hidden supports to create a floating effect with clean lines and strong impact.

All about the base

For Rivers Casino, KGM supplied Comfort Hybrid Slot Bases with a quick connect bolt down grid system for slot machine mounting. All slot base parts are serviceable and easily replaceable, making these bases a cost-efficient choice for long-term operation. The look of the finished product not only ties in beautifully with the rest of gaming floor, but ensures durability to withstand the tough gaming environment.

“The KGM team was thrilled to work with Rivers Casino ahead of their grand opening,” MacNamara continued. “Our custom signage and slot bases are the result of a focus on quality, durability and craftsmanship, all hallmarks of the entire KGM product line.”

Could your casino resort benefit from innovative signage or slot base customization?

Give us a call at (215-430-0388)!

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