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Monthly Archives: March 2016

Eco-Friendly Casino Signage: Reasons to Get in on the Action!

Green initiatives have been quietly working their way into businesses for a few years now, and casinos are no exception. Often, eco-friendly innovations offer cost savings for companies, and the good press that they get doesn't hurt either. In fact, according to a survey conducted by Nielsen, 55% of consumers worldwide say they would pay…
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The Evolution of SugarHouse Casino

Beside the Delaware River, in the Fishtown neighborhood of Philadelphia, SugarHouse became the city’s first ever casino. Along with four others, it was awarded with a gaming license in December 2006 by the Pennsylvania Gaming Control Board and opened its doors to the public in September 2010. With its beautiful waterfront views, the casino draws…
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What Do Today’s Gamers Expect from Your Casino?

Casinos are in a unique, but exciting position today to reach a growing audience of gamblers who have more options than ever before. To reach this goal, casinos cannot remain static and must be willing to slightly alter how they strategize. Therefore, casino executives may have to adjust operations, marketing, and other strategies to ensure…
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